Porsche advertising from past days

Porsche has always been known for creative advertising and pointed slogans. Especially in the print campaigns, it was necessary to convey the message in a few words. We searched the internet for Porsche ads and created a little “best-of”:

The Porsche 356 and the early years of the Porsche 911

At the very beginning of the Porsche sports car era, the advertisements were adapted to the zeitgeist and the technical possibilities at the time. The victories were highlighted at the motorsport events.

Hard to imagine, but even an advertisement with the theme “drive slowly” there was. At the beginning of the 70s, people were already busy with the rapidly increasing traffic and the crowded streets and highways. It was not always fast. For “creeping” Porsche has now packed even more muscle under the hood. Even fewer domes and shifting.

The Seventies – Porsche advertising from staid to self-confident

Here is an early, narrow G-model. In the middle of the 70s, nobody needed him, everybody wanted him. To date, the statement of this advertising has not changed. Nevertheless, it must be remembered that at the time a Porsche 911 on the streets was a relatively rare sight compared to today. This is also reflected in the illustrated enthusiasm of the bus passengers.

Also a classic from the 70s is the “When I grow up …” advertising. The desires were awakened early. There was hardly a toy car collection without a Porsche.

Practicality. Hardly any other sports car offers more of it. Also in the advertising messages was repeatedly emphasized that the sports cars from Zuffenhausen are also ideal for everyday situations. The 924. A Porsche with space for suitcases and children. Okay, honestly, the slogan sounds almost ironic these days in times of SUV megalomania. But for those times you could really stow away a lot in such a Porsche 924.

Life really was quite simple in the 70s, wasn’t it? At least if you were on the racetrack in a Porsche 935, or ‘Moby Dick’. Hardly anyone could match the flat-nosed 911s in sports car racing during the end of the decade. Later, that led to Porsche’s dominance during the Group C era.

The Eighties – Porsche’s marketing department makes use of typical clichés

A no go nowadays. This advertisement would probably no longer be considered politically correct in 2019 and the reproach for sexism would be difficult to refute. But in the late 70s and early 80s, such advertising was not a big upset. Pretty women and fast cars. An overused cliche, but still effective.

What a wonderful allusion to Germany’s derestricted Autobahn. And Porsche North America wasn’t even all that wrong back then. In a Porsche 928, travelling at speeds in excess of 130 mph or more were easily possible!

One of our favorite commercials from the 1980s. The German word for “fast” has always been “Porsche”. Just lovely. Here, the new 944 Turbo is advertised in the United States very creative.

The Nineties – Porsche advertising between shoulder pads and jet set

A small sideline on the culinary abysses of some airline. Then rather with the Porsche 964 as fast as possible to get to the destination and then a good meal.

What happens if you drive at full throttle for 24 hours? Nothing if it’s a Porsche. Okay, admittedly, not many of us can prove it, but the many Porsche successes at the 24 Hours in Les Mans allow such sayings. High load capacity combined with durability, that is always deeply rooted in the Porsche DNA.

The best connection between two points is a curve. Yes and the most beautiful curves ever has the Porsche 993. It is considered by many to be the most beautiful Porsche 911 ever built. Especially with the wide variants S and 4S we agree with the opinion.

Porsche was pretty self-confident in the early 90s. Would that still be approved today? Never mind… After all, Porsche recommends in the small print: Drive carefully!

Porsche’s most successful advertisements from six decades are available in a book as well!

The book A Life In A Porsche 911 is dedicated to 240 pages of advertisements and catalogs from more than 60 years of the Porsche 911, drawing on the author’s own archive of over 500 advertisements and catalogs as well as the archive of the Porsche Museum.

A Life In A Porsche 911

Details

The 2000s – A more reduced approach

Around the millennium, the messages became calmer and more subtle. This advertisement for the Porsche 996 Turbo is very reduced, but nevertheless very appealing as we find.

At 30, I wanted to be a department manager. At 35, I wanted to have my first million. At 40, I wanted to buy the company. Now I just want to finish only 2 tenths faster. The priorities are changing. Maybe now he wants to slowly roll into the sunset with an old F-model while enjoying the sound of the air-cooled engine. We do not know it.