Elferspot Market Report – Q1/2024

Our Elferspot Market Report for the first quarter of the new year 2024 takes a look at amount of the vehicles offered and ultimately marketed via Elferspot as well as developments in some of the platform’s key areas. In this way, we give you as a dealer an insight into the areas in which we will continue to develop the platform in the medium term in order to further expand our range of services for you.

Number of vehicles sold on Elferspot also increased in 2023

In addition to the number of users, the total number of vehicles sold via Elferspot and the number of vehicles themselves are continuously increasing. In 2023, the supply of used Porsche sports cars on Elferspot increased noticeably. Around 30 per cent more cars were listed for sale on Elferspot in 2023 than there were a year in advance.

Contrary to the expectation that the market would cool down significantly, vehicle sales via Elferspot increased to the same extent instead. The average asking prices of the vehicles sold also trended upwards. After used Porsche sports cars worth more than 100 million euros were marketed via Elferspot for the first time in 2022, this figure rose to almost 140 million euros in 2023.

The positive trend in the Porsche market has so far continued in 2024

2024 also got off to a lively start. The number of vehicles offered and marketed once again rose by a mid-double-digit percentage. In the first three months of 2024 alone, used Porsche sports cars worth almost 50 million euros found a new garage via Elferspot. The best-selling model series are very close together. No sports car was sold more frequently via Elferspot than the last air-cooled Porsche of the 993 generation.

Closely followed by the 997, produced from 2004 to 2012, almost on a par with the classic G-model of the 70s and 80s. The Porsche 964 – already a value gainer in recent years – is also only just behind. These four models, each with a share of between 13 and 14 per cent, account for around 55 per cent of the sales volume of vehicles on Elferspot. The Porsche 991, which was built between 2012 and 2019, completes the top 5. It accounts for 11.6 per cent.

The best-selling models are also the most sought-after

Although there have been slight shifts in the five most searched-for models on Elferspot, all of them have seen a significant increase in views. Porsche 993 adverts have amassed almost two million views. Compared to 2022, this represents an increase of over 26 per cent. At the same time, the strong increase in interest in the Porsche 992 is very noticeable. It increased by over a third and now ranks sixth in users’ favor. This was closely followed by listings in the 911 Backdate/Modified category as well as the F-Model, 996 and 356.

User numbers on Elferspot growing steadily, focus on expanding to new markets

Interest in buying a Porsche 911 remains high across all generations. This is also confirmed by the trends in social media. Elferspot has a good 25 per cent more followers than a year ago. Over 500,000 people now follow the accounts on Facebook, Instagram, LinkedIn and co. This enables us to offer you as a dealer greater reach and more advertising performance than ever before.

A key topic in the coming months will be the expansion of our language offering. Interest is already growing from markets that were previously less well represented, such as Brazil, South East Asia and Turkey. The aim is to reach even more international customers in their respective national languages in the future. This is because the Porsche community is growing rapidly in emerging markets.

Renewed server structure for even better page performance

In order to meet these new infrastructural challenges, Elferspot invested heavily in expanding its server capacities at the start of Q2/2024. The new physical servers offer improved performance and more storage space, among other things. The creation and editing of listings in particular is now significantly faster. It also simplifies the implementation of new features, such as additional languages. It also improves relevance and visibility in search engines and emerging AI searches. The changes at the beginning of the year also included a revised homepage and a more uniform typeface across the entire site.