Elferspot Market Report – Porsche 911 G-Model

In our latest edition of the Elferspot Market Report, we take a look back at developments in the market for Porsche 911 G-Models. Our analysis provides interesting insights into various key figures of the second generation 911 market. We examined market values, durations between listing and selling as well as regional differences to get to the bottom of the question of how buyer interest in various models has developed.

Still a favorite of the Porsche world – interest in the 911 G-model still remains unbroken

Our unofficial Elferspot 911 hit list is based on the click rate, meaning the total amount of views listings from certain model series generate. After all, this figure, especially in relation to the total number of car impressions, provides direct information about how many people are interested in certain model series. And while there are regular shifts in the top 5 between the 964, 993, 997 and 991, the G-Model has always remained in first or second place among the most searched cars on Elferspot in recent years. Mind you, these figures do not even include the 911 Turbo models (930). If these were included, the G-model would be by far the most searched Porsche model series on Elferspot.

Since 2021, vehicle impressions for 911 G-Models (excluding the 930) have consistently accounted for between 11.5 and 12.3 percent of all listing views on Elferspot. That means 2024 in numbers: 911 Carrera 3.0, 3.2, SC and co. accounted for almost 2.6 million views. To put these figures into context, we must of course also consider the views per car. While Elferspot as a platform itself has gained more users and hits, the number of cars on offer has also grown to the same extent.

From 508 second-generation 911s offered in 2021, the supply increased to a total of 1,158 G-Models in 2024. Nevertheless, the average number of impressions per vehicle remained relatively constant. Although the peak value from the boom year 2021 could not quite be maintained with an average of almost 2,600 impressions per listing, 911 G-Models still generated an average of more than 2,200 views in 2024.

Certain G-Models need more time to sell than before

The fundamental interest in the Porsche 911 G-Model therefore undoubtedly remains at a consistently high level. However, another metric suggests a slight slowdown in the market. While an average of less than 70 days passed between 2021 and 2023 before a 911 Carrera 3.2, SC, S or Carrera 3.0 found a new garage, more patience was required in 2024. Last year, it took an average of three months – almost 91 days – for a G-model advertisement to be marked as sold.

However, there are certain differences depending on the model and region. Take the 911 Carrera 3.2, for example: in Europe, the average selling process has consistently taken between 75 and 80 days since 2021. In comparison, sales of the most popular G-model in North America now take significantly longer than at the beginning of the decade. Instead of 37.8 days in 2021, a sales process for the 3.2-liter Carrera there took an average of 92.6 days in 2024.

We observed a similar phenomenon with the Porsche 911 SC. While selling one in Europe took a relatively constant 80 days between 2021 and 2024, things went up and down in North America. In 2021 and 2023, 911 SCs were in dealerships for around 40 days, in 2022 and 2024 it took around twice as long to sell them. However, the trend remains the same as for the Carrera 3.2 – the average sales process on the American market takes more or less the same amount of time as in Europe.

Special cases Porsche 911 S and Carrera 3.0

Two other models that were originally reserved for the European market, however, developed in very different ways. We are talking about the Porsche 911 S and the 911 Carrera 3.0 – both G-Models that were somewhat overshadowed by the Carrera 3.2 for a long time. However, while the Carrera 3.0 has steadily increased in value and demand in the slipstream of its direct successor – rising to an average of over 100,000 euros last year – the story is somewhat different with the 911 S.

Although the price level still shifted ten per cent upwards from 2021, prices for the narrow G-model with the 2.7-liter engine and 175 hp, which was only built between 1974 and 1975, fell again in 2024. The average asking prices were almost ten percent lower than the year before. The early G-model also took longer to sell than a few years ago. Instead of a good 73 days, it took an average of 115 days in 2024 for 911 S listings to be marked as sold. Although the Carrera 3.0 did not sell as quickly last year as it did in 2023, it still sold on average a whole month faster than the SC within 82 days.

Progressive internationalization of the market for Porsche sports cars?

Our analysis showed that the markets for Porsche sports cars in Europe and North America are becoming more similar. The interim gold-rush mood in the USA and Canada has calmed down somewhat. In the meantime, the clocks in America and Europe are running at a comparable pace as far as Porsche sales are concerned. An indication of the ever-increasing internationalization of the Porsche market? Possibly! Because the markets on both sides of the Atlantic are also getting closer and closer in terms of price.

In 2022 and 2023, the American market was somewhat stronger than the European market. This is reflected, among other things, in the asking prices of the Porsche 911 SC and Carrera 3.2. While those cars in North America shot up by more than a quarter in some cases, the European market moved sideways with “only” a slight upward trend. Because of this price stability, the second-generation Porsche 911, especially the SC and Carrera 3.2, can almost be considered a reasonable 911 in Europe.

Even in times of economic change, classic Porsches remain popular

In 2024, the Porsche market was not quite as steeply upwards as it had been a few years previously. But the trend remains: a classic 911 is an exciting asset. After all, the risk of a total loss is manageable, provided the car is well insured and maintained. Interest remains high and the market is more international than ever before. This topic is likely to become even more important in the coming years and the transnational market will become even more permeable. We have also noticed that visitors to the Elferspot marketplace are increasingly spread across the globe.

All Porsche 911 G-Models listed for sale on Elferspot

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